Perennial Private Investments and OIF Ventures have led a $4 million Series A funding round for online marketing services platform Linkby.
Alternatives.pe, reports Linkby plans to use the new funding to extend its global reach.
Sydney-based Linkby was founded in February 2020 by Andrew Chak, Chris Wirasinha and Adrian Fagerlund. OIF Ventures invested in the company’s seed round.
Linkby helps brands gain placement for their articles on the websites of news and lifestyle publishers globally. Payment rates are based on clicks back to brand websites and impressions of content.
Image: Linkby founders Andrew Chak, Chris Wirasinha and Adrian Fagerlund.